Get bigger audiences and more enrollment for your Improv Classes


Are you in an improv group?  Do you want to create more customers?  Customer loyalty?  And sell more improv classes?

Building audience loyalty is vital to your group.

Try this:

During your performances, why not do a demonstration of improv techniques?  Your audiences will learn more about improv and they will enjoy the show more.  Additionally as they learn more about the skills that improvisers use to create stories together spontaneously they will be more likely to take a class.

The Segment could be a 2 to 3 minute segment at the beginning of your show to help warm up the audience and get the players on stage in a fun (as well as low-stress) way.

Possible Segments:

  • Saying Yes (as well as Yes and) helps the players create in the moment.  Demo saying no.  Then demo saying yes.
  • Establishing the "where" or environment.  Two people start a scene and do not "name where they are" and then have the same scene with naming.   "Mary, thank you for meeting me in the park, it's such a lovely day..."
  • Endowment (or "assumptions").  Demonstrate two people meeting where they do not identify each other, and then repeat it with them naming each other.  "Officer Sullivan, good morning."

Have you done this before?  What worked for you?

Please add your thoughts about possible segments below and we'll grow this list so that it can be more useful to other groups.


Keith Johnstone, Author of Impro answers 5 [good] questions

Keith Johnstone Interviewed

Keith Johnstone, author of Impro answers 5 questions. Here are the questions that Keith answers.

  1. Why did you start to improvise?
  2. What do you like about teaching?
  3. What makes a good actor?
  4. Why should improvisers be relaxed?
  5. Why is regular training so important?

Take a look at the video and please share your reactions to his answers below.

For example I related to his answer to the first question.  I started studying theater and acting because I found general social interaction stressful.  And I thought this would be a good way to learn how to survive those situations.

Thanks to our impro colleagues at Quentessenz Impro for posting this video.

Take a class with Viola Spolin with this video

You may have never had the chance to take a class with Viola Spolin but now you can the next best thing. Watch this short video from Joel Veenstra and Marc Warzecha and get a glimpse of the creation of theater games and their impact.

Learn about the Follow the Follower concept.

Valerie Harper describes why Viola came up with Touch Talk, the game where actors must be in physical contact with each other in order to speak.

Take look at the Space Walk activity.

Hear how Side Coaching came into the work and how it's used to help teach the improvisers how to succeed.

And the paradox?  She changed so many lives in a deeply personal way yet didn't want to be seen as a guru.

"Don't thank me. Don't thank me, it's not me, it's the work. It's the work.  Don't make me your guru.  Get out."  ~Viola Spolin via Gary Schwartz




"Creativity is not the clever rearranging of the known. "  ~Viola Spolin via Gary Schwartz

"Keep Going"  ~Viola Spolin



If you want more (yes..and...) order a DVD of Viola teaching a class in 1987 and a recording of The Space Walk HERE.

The site is run by Gary Schwartz.  Thanks Gary.

I ordered them both as soon as I knew they existed.